It is so perfect that I watched
Vegucated right around the same time that I started reading
The Sexual Politics of Meat by Carol Adams! I won’t be covering why in this post, but when I do, it may be helpful to keep
Vegucated in mind. Just so you know. (Cliffhanger!)
Anyway, a brief summary of Vegucated: the documentary was written, directed, narrated hosted/tour-guided by Marisa Miller Wolfson, who begins the documentary by describing
how, after doing some research about the food industry and particularly the
animal-based food industry, decided to “go vegan” and was pleased to find that
she became healthier, lost weight, and felt good because she felt she was no
longer contributing to the inhumane treatment and slaughter of animals. Because
of the positive impact this had on her life, and because of her awareness of
how many unthinkable/detestable/impossible/joyless many people think a vegan
diet is, she decided to conduct a social experiment in which three meat-eating
New Yorkers would go cold turkey (ha!) on all animal products in favor of a
completely vegan diet to see if they like it.
Wolfson posted an ad on Craigslist to recruit volunteers for
this experiment, and ended up choosing three participants: Tesla, a college student
in her twenties who loves the traditional Peruvian, mostly meat-based meals her
father cooks and was drawn to this project mostly for the challenge; Brian, a
meat enthusiast who seems skeptical of veganism and vegans, and whose
motivation for participating in this project is never really made clear; and
Ellen, a psychiatrist, stand-up comedian, and single mom of two who doesn’t
have a lot of time to spend on cooking but is interested in improving her
health and that of her children. Under Wolfson’s guidance, Tesla, Brian, and
Ellen (sometimes accompanied by her children) learn about animal exploitation
by the animal-based food industry, the health benefits of a vegan diet, and how
to buy and prepare vegan food. At the end of the documentary, it is revealed
that after the six-week challenge, all of the participants made dramatic
changes to their diets: Tesla adopted a vegetarian diet, Brian adopted a
vegetarian/mostly vegan diet, and Ellen adopted a completely vegan diet. Even
Ellen’s young daughter decided to adopt a vegetarian/mostly vegan diet.
There were a lot of different aspects of veganism and food
practices in general covered in this documentary, an a lot of interesting
behind-the-scenes things about the documentary itself (like that it’s release
and some aspects of its production was funded through Kickstarter, for
example). But I think one of the most interesting issues covered in Vegucated was that of the social
discomfort of trying to maintain a vegan diet when the people around you
(whether they’re the people you live with or the people you just sometimes
socialize with or the new people you meet) are not. And then this gets even
more complicated when the not-vegan food the people around you are eating
embodies a culture or tradition or emotional significance with which you want
to be connected, like a family recipe, or a meal prepared for you by someone
you love and who loves you. It’s one thing to switch out cow’s mild for soy
milk in your refrigerator, but it’s a totally different thing to go out to a
restaurant with friends and discover that there’s nothing on the menu you can
order, or to tell your grandma that you’ll never be eating her homemade lasagna
again.
I think that this had a large impact on the extent to which
each of the participants vegan-ified their diets. Tesla lived at home with her
parents and sharing a meal with her family every night was an important part of
their relationships with one another. And the food being cooked wasn’t just
about taste or nutrition, but about maintaining a connection with her dad’s
Peruvian heritage. Brian lived alone, on the opposite side of the country from
his family. For him, there were definitely certain foods that he enjoyed at
least partially because they represented the familiar or family tradition, or
were part of certain social situations, but there seemed to be less social
pressure or emotional significance connected with food in his life. And in the
case of Ellen, although she did live with a family for whom mealtimes were
important, she's the sole parent of the household, not a co-parent or a child.
Therefore, she is the most influential in the family when it comes to determining
what foods are purchased, what meals are prepared, how
social/familial/emotional values surrounding those meals are constructed, etc.
And because Ellen was the one in her family who was steering the family’s
diets, her children (especially her daughter) ended up adopting and valuing
this diet as well. And, not surprisingly, Ellen made the greatest dietary shift
(from meat-eating to total veganism) of the participants, Tesla made the
smallest dietary shift (from meat-eating to vegetarianism), and Brian was somewhere
in between (from meat-eating to vegetarianism/mostly veganism). The extent of their shifts seems to be
inversely correlated to the extent that meat-containing food was significant in
their social/cultural/emotional/familial lives. These factors were more
important (and more difficult to overcome or control) than concerns about
health, animal welfare, environmental concerns—pretty much everything. So does
that mean that the food choices people make have a lot less to do with what
people think or even sometimes what they want and more with how certain foods
and eating practices make them feel, and make other people feel about them?